H&M has come under fire this week as the result of an offensive ad that many believe was racist. R&B powerhouse The Weeknd immediately cut ties with the retail chain and now, G-Eazy is following suit.

The hitmaker’s collaborative clothing line with the retail giant was supposed to debut on March 1 but according to his recent Instagram post, the “No Limit” rapper has ended his business relationship with the company.

“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” he wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated … I’ve decided at this time our partnership needs to end.

“It’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many,” he continued. “I can’t allow for my name and brand to be associated with a company that could let this happen.”


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