Music Biz: How DJ Sickamore Went From Hustling Mixtapes to Music Exec at Interscope Records
Now a senior music exec at Interscope Records, Sickamore continues to play a key role behind-the-scenes for established and up-and-coming acts alike, and based on his track record, you’d be wise to bet on what and who he’s working with. In Complex’s new episode of The Culture, Jinx chops it up with Sickamore to find out how the Brooklyn representative turned his passion for music into a career hip-hop heads could only dream of.
A+R & creative director @Sickamore is on tomorrow’s episode of ‘The Culture.’ STAY TUNED. thanks to @Jeep pic.twitter.com/uvhio5dS5n
— Complex (@Complex) August 8, 2017
A major turning point in Sickamore’s journey can be traced back to his days of selling bootleg mixtapes on Canal Street in Manhattan, which then led to an A&R gig with Atlantic Records at the age of 21. The jump from hustling to corporate didn’t effect Sickamore’s drive, who saw the transition as an opportunity to capitalize on something he always believed. “I wanted to show people that you could really be in it. You can be on tour, you can be engaged, you can find records. You can make something,” he explained. “You know how they always have that term for the culture? I understand it, but it’s never been a point in my life where it’s not been for the culture.”
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