Music Biz: Lil Yachty Signs Partnership Deal With Reebok
Reebok has now partnered with another ATL rapper in Lil Yachty to help assist spread the word in their new campaign.
The news was announced via Yachty’s Instagram page on Wednesday, where he posted a photo of himself rocking a brand new pair of Reebok’s Workout sneaker. The photo’s caption simply read, “New addition to Team @reebok ? Thank You Reebok, For This Opportunity. I’m More Than Appreciative.. #Family,” Lil Boat thanked the sportswear brand for the partnership.
It should be noted that the deal is a reported “partnership,” which will find Yachty appearing in multiple global campaign ads supporting the Reebok Workout sneaker. Its unclear if he’s going to get his own sneaker, but the ATL rapper will partake in various Reebok events surrounding the brand and its silhouettes. Just another public endorsement & payday for one the Internet’s most polarizing artists.