Just Racist- Dove Soap Say They “Missed the Mark” After Posting Racist Ad On Facebook
The Facebook advertising campaign used a series of four images, showing a black woman peeling off her T-shirt to reveal a white woman underneath her skin.
Dove has since apologized for the series of offensive images and removed them from Facebook. The brand later took to Twitter to apologize for the ad, claiming that they clearly “missed the mark” when representing women of color.
Ha Ha! They said “Miss the Mark” WTF was the mark? You show three woman in towels from black to white. On the black side they say “before” Dove (black and dirty) then “after” DOVE white and clean, GTFOH. These college educated marketing execs knew what they were doing. There is no more subliminal racism any more. Trump told them F**k That subliminal sh*t…We are now Non-apologetically racist!
Makeup artist Naythemua, who first posted the images on Facebook, said the campaign was “tone deaf” and indicative of the messaging black people in the US receive about the color of their skin.
The brand said in a statement at the time: “All three women are intended to demonstrate the “after” product benefit. We do not condone any activity or imagery that intentionally insults any audience.”
Source: complex.com
