Music Biz: Rapper/Exec Pusha T Launches Hip-Hop App for Emerging Artists Called “Heir App”

Music Biz: Rapper/Exec Pusha T Launches Hip-Hop App for Emerging Artists Called “Heir App”

Called heir, the app lets users vote up or down on their favorite music.

Pusha T is making a technology play.

The rapper has teamed with tech entrepreneur Summer Watson, who has worked at TuneIn and Playdom, to launch hip-hop app heir.

The app, which is now taking sign-ups for early access, lets people vote hip hop tracks up or down. Users who show that they have an ear for what people will like earn digital currency known as Crown. But voting for a track that the majority of users don’t like can cause a person to lose their Crown.

Push also tapped Def Jam Records A&R exec Steven Victor and Epic Records A&R exec Joey Arbagey as advisors. The app is designed to help artists garner more attention for their work.

Heir also allows fans to vote new songs either up or down. Those who prove to have a good ear for music are rewarded with a new digital currency called “Crown.” Users can actually cash out their “Crown” currency once they save enough. Moreover, Heir gives fans the opportunity to get exclusive content and early access to live shows.

CLICK HERE FOR THE HEIR APP