(Artist Spotlight) Aaron Aye Drops Video for “On Cue”
Los Angeles-based artist Aaron Aye has delivered the official music video for “On Cue,” a standout track from his debut album Orphan.
The visual, co-directed by Aye and Culture Shock, takes place in the rapper’s hometown of Minneapolis. It’s a fitting setting for the record, as it addresses the pain Aye endured in wake of his mother’s death to cancer.
“We shot ‘On Cue’ in my hometown of Minneapolis at the place I grew up—outside of the house I lived with my mom before she passed, my high school, Pearl Park,” he told Complex. “The purpose of videos for me is to entertain while making a connection, to recreate the emotions I was feeling while writing the song. ‘On Cue’ is my personal truth, all of the lyrics are based on real events and I wanted the visual to be authentic to that story. Real, genuine, and honest. I hope people who watch and listen know they are not alone in whatever struggles they are going through.”
Watch Aye’s new video for “On Cue” up top.
You can stream Orphan now on Apple Music/iTunes or via SoundCloud below.
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