Ty Dolla $ign – Purple Emoji feat. J. Cole [Official Music Video] The single arrived last week and the two rapper’s decided to drop off the video for the song today. With Olivia Rose directing the visual, the “Purple Emoji” is a much different video for Ty Dolla $ign in comparison to other music videos he’s released. Check out the Ty Dolla $ign Purple Emoji music video above. Also, check out our “New Music” section to see more hot new releases this month.