Israeli pianist and conductor Daniel Barenboim announced on Wednesday the launch of a new classical music label in collaboration with Universal Music Group aimed at promoting high quality classical releases in digital space. Barenboim said “I didn’t want to accept such a negative verdict and therefore I wanted to find a way to start something that might get through to the younger generation who are completely at home in the digital world, and might get interested in a project like this that is exclusively in the digital space.”
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